In this interview with Suvi and Pippi we explore the role of HR in driving sustainability strategy into everyday business practice. We discuss the challenges employees face when sustainability goals are introduced, and what it takes to integrate sustainability across the employee lifecycle. The 12-minute conversation also highlights emerging sustainability trends shaping HR over the next 1–2 years and the kind of support organisations need to turn ambition into measurable impact.
As discussed in the interview, one of the most significant challenges organisations face when introducing sustainability goals is clarity. Employees often struggle to understand how high-level sustainability ambitions connect to their own roles and daily responsibilities. In international organisations engagement can be further complicated by change fatigue and differing levels of sustainability maturity across countries.
The interview highlights that the most effective way to address this is by embedding sustainability across the entire employee lifecycle. This means integrating sustainability into recruitment, incorporating it into onboarding and continuous learning, and reinforcing it through leadership practices and performance management. For global companies, a strong shared framework combined with local flexibility ensures consistency while allowing relevance in different markets.
Another key theme discussed is the growing need to address sustainability-related skill gaps. Many organizations are identifying capability gaps in areas such as change management, data literacy, leadership, and practical sustainability know-how. Beyond technical skills, building the right mindset and confidence to act is equally essential.
The interview emphasizes that real engagement comes from practicality. Role-specific tools, engaging learning formats, clear guidance, and real-life examples make sustainability tangible. Opportunities to share success stories further help build momentum and embed sustainability into everyday work.
As Pippi points out, sustainability transformation succeeds when employees understand their role and are equipped with the right skills and support to contribute meaningfully.
About Pippi Blomqvist: She's a HR and DEIB professional with broad experience supporting people, processes, and culture across the Nordics and Baltics. Her background spans the full HR lifecycle, including benefits, systems, compensation, reporting, policy, and labour law, alongside coaching, facilitation, and training for managers and employees.
In her current role, she ensures smooth HR operations while working both strategically and hands-on with people processes, HR systems, and data management. She also drives DEIB across North‑Western Europe, translating global strategies into impactful local actions, building structures and programs, and empowering ambassador communities.
She's motivated by helping people and organisations grow in ways that strengthen fairness, belonging, and shared responsibility. She believes companies are at their best when people feel seen, supported, and able to reach their full potential. Change inspires her because it creates opportunities to build better systems, guide others through transitions, and enable sustainable cultural development.
About Suvi Ferraz: Suvi is the As CEO, Co-Founder, and CPO at Learnsy. She's a purpose-driven entrepreneur committed to advancing sustainable business and expanding access to impactful learning. She is passionate about raising awareness of responsible business and ensuring that sustainability education and training are accessible to people and organizations around the world.
Her work sits at the intersection of digital innovation, corporate learning, and social impact. With over 20 years of experience in B2B and more than 10 years in SaaS, Suvi has led global training projects, built scalable learning programs across design, operations, and customer success. A vocational teacher with two Master’s degrees and a minor in Corporate Responsibility, Suvi is driven by impact and guided by design. She believes in the power of learning to shape a more responsible, inclusive, and future-ready world of work.